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pricing models

4 Types of Pricing Strategies and How to Implement Them

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When it comes to pricing your products or services, there are a variety of strategies to consider. Some businesses may opt for a cost-plus pricing model, while others may use value-based pricing or penetration pricing. It’s important to understand your target market and competition in order to choose the pricing strategy that will work best … Read more

Enterprise software vendors mix and match monetization models: What happens when subscription, usage and licensing converge?

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Enterprise software vendors are subscription happy, but they’re delving into usage plans for customers too. Toss in some perpetual licenses and your negotiations with strategic vendors are about to get more complicated. Enterprise software vendors are starting to mix and match their monetization models between subscription, usage, and licensing of some combination of all three, … Read more